Having a sales culture is vital. Sales leaders who consistently communicate and redefine their vision to their organization provide their sales teams with a holistic, meaningful, and inspiring view of where the organization is currently, and where it is going in the future.
Motivation plays a key role in the success of a sales department. Sales leaders who are able to find the source of motivation for their reps will achieve outstanding results. While there are many motivational methods to consider, sales leaders must choose the methods that will draw out the desire of each individual rep to be successful.